Tuesday, January 6, 2009

Marching Orders on how to Counter-Blog

Wired has a neat story about the US Air Force's new counter-blogging strategy. The "Air Force Releases 'Counter-Blog' Marching Orders" article has a really interesting flow chart depicting how US Air Force personnel should consider their blogging responses to blogs that mention the service in a disparaging way.

I can think of several commercial organizations that may want to adopt a similar framework for their employees to follow - instead of these past sneaky and thinly-veiled responses by their corporate denizens ranting on behalf of their company.

Oh yeah, that should extend to their "marketing" teams as well.

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